Dr Pepper: In memory of Jam Master Jay.
In a new campaign that breaks this weekend, Dr Pepper pays tribute to musical innovators RUN DMC, the pioneering rap group whose deejay, Jason Mizell -- aka Jam Master Jay -- was murdered last year in Queens. In the spot -- part of the breaking "Be You" campaign -- LL Cool J appears with RUN DMC and gives credit where credit is due to his rap forebears. Created by Y&R/New York and HSI director Paul Hunter, the commercial was shot before the shooting death of Mizell in October, and it concludes with a brief memorial to the slain deejay.
In two other spots, also directed by Hunter, pop singer Anastacia honors Cyndi Lauper and Latin diva Paulina Rubio pays tribute to the "Queen of Salsa" Celia Cruz.