Fallon, Pleix Craft a Strange Experiment

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Sony - 'HD Experiment'
Sony - 'HD Experiment'
Picture this: a 1969 Mustang Mach One, cut in half lengthwise, driven by a poodle through a set of quarterpipes made of neon while giant robotic arms wave bubble wands, a foam machine shoots white spumes and a car wash brush spins, water splashing over everything, large black foam blocks crashing on the hood and silver Mylar balloons floating out of the trunk, with cameras flashing, monitors feeding it back and a camcorder taking it all in. Oh, and Iron Maiden's "Can I Play With Madness" yelping along. The latest spot out of Fallon/London, touting Sony's HD range of cameras, camcorders and televisions may sound like the fever dream of a DMT abuser, but it's really a meeting between the agency and the vaunted Parisian collective Pleix, who, we think, re-cast the dog star of "HD Experiment" after its role in their music video for Vitalic's "Birds." Either way, it shook us out of our Monday stupor.
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