Global Effies Name Winners

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BBH's "Keeping Skin Amazing" campaign for Vaseline took home the top prize at the fifth annual Global Effie awards last Friday at the inaugural World Effie Festival in Singapore. Ogilvy & Mather's Pro-Age work for Dove took the Silver Global Effie and JWT "Drop A Jean Size Challenge" for Kellogg's Special K nabbed Bronze.

Not to be confused with the EURO Effie, the Asia Pacific Effie and the more than 35 other national Effies, the Global Effies endeavor to award creative ideas that contribute to a brand's success on a worldwide scale. This year's edition is the first time the global contest has been held outside the U.S.

The Effie motto is "ideas that work" and the winners certainly fit the bill. BBH's gold-winning work for Vaseline brought the brand double digit growth after 30 years of share decline. Meanwhile, Ogilvy's efforts has made Dove's Pro Age line an anti-aging player in less than a year and JWT's "Drop Jean Size Challenge" continued Special K's global sales growth.

WPP's Mindshare enjoyed a Global Effie clean sweep, as the winning media agency for all three winners.
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