Goodby Guts Out a Trail of Horrors

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Specialized - 'Happy Entrails'
Specialized - 'Happy Entrails'
A gnome lumberjack hacking off your leg, a bird plucking out your eyes, two girl scouts skipping rope with your entrails while another toasts a marshmallow over your burning flesh—not quite everyone's idea of a nice afternoon on the trails. The perma-grinning character in Goodby, Silverstein + Partners' latest offering for Specialized endures all these and more after riding down the trail marked "Danger" in "Happy Entrails." The spot, animated by Blind, showcases the Stumpjumper FSR, which is, as the tag reads, "fun til the end." Along with "Outlaw in Lycra," a helicopter video of a cyclist evading police, "Happy Entrails" makes up part of Specialized's Ride In Movies.
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