Halo 3 grabs the Grandy

By Published on .

Last night, the 2008 International Andy Awards bestowed its top honor, the Grandy, upon the Microsoft XBox's Halo 3 "Believe" campaign. The integrated program from McCann San Francisco and T.A.G. included the "Museum of Humanity," a 1,200-foot diorama of toy soldiers and scenes of war filmed for TV and cinema, postage stamps, promotions and an in-your-face Web site produced with AKQA. The anchor TV spot was directed by MJZ's Rupert Sanders. Other spots in the campaign were directed by Go Film's Simon McQuoid.

TBWA won more awards than any other global network, 18 in all, taking gold for Chiat/Day New York's Skittles "Touch," produced by MJZ with director Tom Kuntz, and Paris' Amnesty International "Signatures," produced by Mr. Hyde with director Philippe Grammaticopoulos.

Next up in the award count was BBDO with 14, including gold winners Levi's "Dangerous Liaisons" from London, with production company Rattling Stick and director Ringan Ledwidge, and the out-of-home BBC "Cables" campaign from the New York office.

The Leo Burnett network took 10 awards and claimed gold for such campaigns as World Wildlife Fund "Earth Hour" from the Sydney office, produced by Cherub Pictures with director Justin Kurzel, and the McDonald's "Fresh Salads" campaign out of Chicago.

Other big winners included Crispin Porter + Bogusky, which took home six awards for work including "Whopper Freakout" and "Simpsonize Me" and Fallon, London, which won TV Golds for Sony "Play-Doh" and Cadbury "Gorilla."

The inaugural show of awards season took place at the Skylight Studios in New York City.

Visit the awards Web site for a complete list of winners.
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