Via its new Hornet Toys division, production/design company Hornet and director/designer Aaron Stewart have launched a line of pillows called, somewhat insistently, Pillow Pillow Pillow. There are 14 dog- and cat-themed pillows in all, designed by Stewart, an illustrator, animator and an avid toy collector. The pet passion behind the canvas screen-printed pillows, which are handmade in New York, is inspired by Stewart's love of animals, particularly Scooter, his dachshund.
The dog, says Stewart, "is my beloved best friend, and I decided to show my eternal love for Scooter by making him into the perfect pillow." Similarly, the other pillows are named after friends' pets?for instance, there's another dachshund named Ruby, there are pugs named Marty and Zilla, there's a pit bull known as Amy and cats called Jezebel and Wolfy. As for Elliot, a terrier, if that seems like the runt of the litter as a name for a dog or a pillow, well, Stewart explains, "I went camping with Elliot and we ate hotdogs and s'mores over an open fire while he ran around in the rain and had a great time, so I decided he had to be a pillow."
As for the particular designs, "they're minimalist, which reflects my style," but at the same time they have additional character since "the pillows mimic the shape of my illustrations rather than being a generic shape," he notes. Adds Hornet executive producer Michael Feder, the pillow venture is one of the company's frequent "extracurricular directorial projects," which "provide a spectrum of 'beyond TV' opportunities for our directors," many of whom have an affinity for character design.