HP and iPod Mate for a Musical "Mash Up"

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HP "Mash Up"
Goodby, Silverstein & Partners promotes Hewlett-Packard's surprising partnership with Apple with surprising "mash ups" of musical genres in a new spot directed by HSI's Paul Hunter. The commercial -- which promotes the new co-branded "Apple iPod from HP" -- juxtaposes footage of music fans with unexpected soundtracks. Country line-dancers, for example, do their thing to a hip-hop song, while a hip-hop crowd shakes it to some polka, um, beats. In addition to the anthem spot, which includes several such scenarios, each scene will run as a stand-alone spot.

To read about the online portion of the "iPod + hp" campaign -- and to view the rich media ads created by designers at Presstube, We Work for Them and Natzke Designs -- visit AdCritic's interactive section.

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