HP Lends Hands for Personalization

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HP "Lights. Camera. You."
The computer ain't the only thing that's personal, as a new feature on HP's website allows consumers to star in their own TV spot in Goodby, Silverstein & Partners' "The Computer is Personal Again" campaign. Using a cutting edge technology platform called Personiva—which merges consumer-provided imagery with branded content to create completely personalized experiences—the "Lights, Camera, You" feature lets you follow in the footsteps (or hand gestures) of celebrities like Jay-Z, Shaun White and Mark Cuban, who've all sung the praises of personal computing in their own spots. "After watching the spots, it's human nature to think about what your own 'hand film' would contain, and what it would tell people about you that was new and interesting," says creative director Stephen Goldblatt. "The personalization feature is just that. It's an opportunity to create your own film and fill it with your own content."

Visitors to HP.com can upload their photos and choose five activities that they do most on their PC, from emailing to shopping to listening to music. The Personiva technology actually recognizes your face and composites it into a pre-existing video, which is then further customized with your personal touches. "Users will be able to draw from a library of hand moves, fill them with whatever content it calls for (photos, videos, music, etc.), and drop in a voiceover to create their own personal hand film," says creative director Mike McKay. The films can then be emailed to friends or displayed on the site for all to see. "We're really amazed at what people have been creating," says McKay. "The technology lets people do so much more with their multimedia content, and we love seeing what comes into the site."
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