Hungry Man's Paulo Gandra Passes Away at 28

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Brazilian director Paulo Gandra, passed away this weekend. He was 28.

Gandra, who was repped out of Hungry Man, began his career shooting independent videos in London, armed with just a Handy Cam. Later, he returned to Brazil, where he earned a degree in radio and television and then landed a production position at agency Almap/BBDO.

He also had stints at Cinema Centro and Dinamo Films, and spent some time directing at his own company, Gandaia Films. In 2008, he won a Cannes Silver Lion for a spot for non-profit organization Casa do Zezinho, out of Almap/BBDO.

His most well-known work, perhaps, was his viral stunt for Ogilvy Brazil and Bar Aurora & Boteco Ferraz. A campaign for anti-drunk driving, the stunt gave people a $73,000 bar tab at the end of their nights out -- something to jar them out of their stupor, perhaps. That work earned Gandra two Bronze Lions at Cannes.

In 2010, he also directed an anti-AIDS spot out of JWT Brazil that saw an assortment of couples sing a classic Madonna song.

"Paulo was living a very happy moment of his personal and professional life. To be with him was an honor for all of us. We will miss him dearly," Hungry Man said in a statement.

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