In the Outstanding Commercial category, nominees include a Leo Burnett/Joe Pytka tearjerker for Hallmark, "Brother of the Bride" and FedEx's Super Bowl spot "Carrier Pigeons" from BBDO, New York and MJZ's Tom Kuntz. FedEx shared Outstanding Commercial in 2006 with another Super Bowl spot, "Stick." Two other MJZ directors were nominated—Rupert Sanders for Travelers "Delivery" from Fallon, and Nicolai Fuglsig for Coca Cola's Super Bowl effort "It's Mine" out of Wieden + Kennedy, Portland. Also earning a nomination was Bud Light's "Swear Jar" from DDB, Chicago, shot by Hungry Man's David Shane. BBDO, New York, Wieden + Kennedy, MJZ, Hungry Man and Fuglsig were all among last year's crop of nominees. Hungry Man director Bryan Buckley and Ogilvy & Mather, New York took home the win for American Express "Animals."
In other ad-related categories, Digital Kitchen (which has also won for Dexter and Six Feet Under), yU + co and Pure/NY were nominated for Outstanding Main Title Design for their work on TNT's The Company, HBO's Bernard and Doris and FOX's New Amsterdam, respectively. Imaginary Forces received two nominations in the category, for NBC's Chuck and Mad Men.