Kirshenbaum Bond & Partners and RSA director Jake Scott have collaborated on the funkiest ad for pet products since TBWA/Chiat/Day's "kitties of the Serengeti" campaign for Whiskas. A spoof of Queer Eye for the Straight Guy
, the new spot for Hartz shows two flamboyant gentlemen as they invade a middle-class home and whisk the pets away for a day of pampering with Hartz products. As one of the hosts of Fabulous Pet Makeover
observes, "Science is so hot!"