Ikea Pulls Prison Ad

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Gee, when was the last time an ad got pulled because it made a joke about prison being a hotbed of unwanted sexual advances? Actually, it was about three weeks ago, when 7 Up pulled an ad that depicted spokesman Godfrey pitching the soda to prison inmates. Prison rights advocates didn't think it was very funny, just as the Gay & Lesbian Alliance Against Defamation (GLAAD) was not amused by an ad for Ikea that ran in Thursday's Los Angeles Times. The ad, created by new Ikea agency Crispin Porter + Bogusky, is for the store's tenth anniversary, which it's celebrating by not charging sales tax on June 15. The ad shows two women. The one who didn't pay taxes at Ikea's sale is enjoying herself with her son in a well-furnished home. The woman who didn't pay taxes on April 15, on the other hand, is fending off advances from her cellmate.

"Such images foster a climate of hate against the already-marginalized lesbian community by enforcing harmful stereotypes," wrote GLAAD entertaiment media director Scott Seomin in an apparently persuasive letter to Ikea's North American marketing manager Christian Mathieu. The ad has been discontinued.

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