INTERACTIVE: Reebok Takes to the (Virtual) Streets

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From L.A.-based interactive agency Zugara comes this Reebok microsite that's all about "ballers and beats and hangin' in the Streets." Set up as a virtual neighborhood, the site invites users to submit demos at "50 Cent's Recording Studio," take part in the "Alley-oop Challege" and collect "Street Cred" for a chance to win Reebok gear.
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