Joe Public Jumps to HSI

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The directing team of Adam Cameron and Simon Cole -- aka Joe Public -- has signed with HSI Productions for commercials representation in the U.S., HSI announced today. The move ends the team's relationship with longtime production company Headquarters, where the twice DGA-nominated duo directed noteworthy sports for Snapple, 7up and Amazon, among others.

"This is really good for us, because it fills a gap in our roster," HSI president Stavros Merjos says of signing the veteran dialogue and comedy specialists. "We've got other people who do comedy who are doing very well, but we don't have anyone of their status. This is an area where we didn't have seasoned killers and we're very glad to have them." In addition to U.S. representation, the deal means the pair will be repped internationally via HSI's relationship with Exposure Films in London.

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