JWT and AdCouncil Give Teens a Boost

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Ad Council 'Launch'
Ad Council 'Launch'
For kids who might be in danger of dropping out of school, JWT/N.Y., the Ad Council and the Army, join forces to create a campaign that gives those kids a voice, a shared experience and a platform for connecting with others who might be able to help at boostup.org. Most visitors will learn about the campaign through television spots—directed by The Malloys out of RSA—that introduce some of the real-life cast members and direct them to the website, where films from each of the at-risk kids show what they have to face each day to get a diploma. Also on the site are sections for parents and friends with tips on how to help in English and Spanish, as well as a gallery for artwork and self-expression.
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