L.A. Commercials Production Soars in 2004

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L.A. commercials production got a big lift in 2004, according to year-end figures released last week by the Entertainment Industry Development Corporation. The EIDC recorded 6,703 location shooting days for spots last year, compared to 5,701 in 2003 -- an increase of 17.6 percent.

The gain represents the fourth straight, and largest, annual increase in L.A. commercial shooting days since 2000 -- the year of the SAG strike -- when production days tumbled by 25 percent. In fact, 2004 was the best year for L.A. production since the EIDC started keeping track in 1993 -- surpassing both 1997 and 1999, which logged 6,654 and 6,549 shooting days, respectively.

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