Leo Burnett Explores Altoidia

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Altoids "People of Pain"
In a new online and cinema campaign for Altoids, Leo Burnett and MJZ director Craig Gillespie explore the remote village of Altoidia, where the natives' culture has been formed by exposure to Altoids Sours. The faux documentaries -- which can be seen online at altoidia.com -- follow the research of Sir Gerald Pines as he runs afoul of local customs and ends up being tossed around like a ragdoll in the process.
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