Leo Burnett Introduces New Logo

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Burnett chairman and CEO Linda Wolf with a mob of Leo lookalikes.
Monday in Chicago, Leo Burnett Worldwide celebrated its 67th anniversary by unveiling a new logo and a new mission statement. The logo consists of a line drawing illustrating founder Burnett's admonition to "Reach for the stars." Additionally, ten more interpretations of Burnett's credo have been approved for official use in offices around the globe. (To have a look at all the new looks, click here.) The agency's new mission statement, meanwhile, declares: "We create ideas that inspire enduring belief."

On hand for Monday's event -- which included the renaming of a section of Dearborn Street after Mr. Burnett -- were 67 Leo Burnett impersonators, decked out in trench coats, glasses and fedoras. If you're having trouble picturing that scene, just have a look at the photo on the left.

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