Levi's "Twist" Scores D&AD Gold

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The winners of the 2002 D&AD Awards were announced last night in London, and -- as usual at this toughest of awards shows -- there were precious few Gold winners. Three Golds were awarded across 23 design, advertising and craft categories. The only Gold in an ad category went to BBH/London's "Twist" spot for Levi's Engineered Jeans, which earned Gorgeous Enterprise's Frank Budgen a Gold Award for direction. Golds were also awarded to Michel Gondry's video for the Chemical Brothers track "Star Guitar" and to Apple Computer for the design of the iPod MP3 player.

In addition to its Gold for direction, "Twist" won two Silvers, one for special effects and one as the best spot under :60. Silvers also went to Wieden & Kennedy/Portland's Nike "Tag" spot, likewise directed by Budgen, and to TBWA/Chiat/Day for a campaign for Fox Sports, directed by Baker Smith, that warns consumers to stay away from products made in October, when workers are distracted by the Major League playoffs. DDB/Chicago collected yet another award, a Silver, for its Anheuser-Busch radio campaign. Silvers in the print category went to Abbott Mead Vickers BBDO/London, for a poster for The Economist, and for art direction to Saatchi & Saatchi/London for its print campaign for Club 18-30.

38 Silvers were awarded in all, along with 88 Silver nominations.

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