MasterCard to Debut Spot Trilogy

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A family dog gets left behind.
Sunday night, during ABC's telecast of the Academy Awards, MasterCard will break a new commercial trilogy from McCann-Erickson/New York. Shot by features director Scott Hicks of Independent Media, the series continues MasterCard's longrunning "Priceless" campaign by following Badger, a Boston terrier who is accidentally left behind on a family vacation and has to make his way back home. The linked spots follow his progress across the country as dog lovers tap their MasterCards to help the little guy out.

AdCritic subscribers can click here this week and next Monday for continuing coverage of this year's Oscar commercials.

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