Ten months after former Crispin Porter + Bogusky VP/integrated head of video joined L.A.-based Trailer Park as SVP/director of integrated production, the agency vet announced that he will be joining production company Tool of North America as executive producer on June 1.
"The net-net of my decision to leave was driven by the rare opportunity to join a top, forward-thinking production company like Tool," says Bonin. "The chance to use my experience in spot-making, digital and branded content in a creative production environment—with such talented directors—was too good to pass up."
"I have nothing but love for Trailer Park and goodness mfg, and I think they are truly moving in a groundbreaking direction," Bonin adds. "Ultimately for me though, the opportunity to help shape Tool's future is something any creative producer would have a hard time letting pass by. "
"Matt brings a breadth of experience in this role, having worked at some of the most groundbreaking commercial projects at CP&B," says Tool EP Brian Latt, who had approached Bonin for the post that former EP Jennifer Siegel vacated in February. "He's also had his hand in some of the more innovative digital projects—he knows commercials, branded content, digital, interactivity. He'll help us to be an even greater resource for ad agencies."
Last August, Bonin had signed to Trailer Park in the newly created director of integrated production role, and oversaw a production staff of 200+ people, guiding strategy and leading the shop's integrated production services in design, digital and film.
At Crispin, Bonin worked his way up from senior agency producer to a lead production post and oversaw several high profile projects, including Volkswagen's TDI campaign and Burger King's Whopper Virgins.
Tool had collaborated with Bonin in the past on spots for BK when he was at Crispin, and also when he had been a producer at Y&R, New York.