Ad Age is marking Black History Month 2024 with our fourth-annual Honoring Creative Excellence package. (Read the introduction here.) Today, guest editor Sheereen Miller-Russell turns the spotlight to Chauncey Wesley, executive VP and managing partner of activation, Mediabrands, who writes about embracing her identity and bringing her life experiences to professional discussions.
I arrived in New York on a chilly June night—a juxtaposition with the hot Texas summer I had just left—to begin my career. The voice of my mentor from the university I had just graduated from was echoing in my head: Be prepared to not be prepared.
My interest in the advertising industry goes back to working on the ad sales committee of my high school literary magazine. Brainstorming concepts, pitching strategy and tactics, creating what I later learned were campaigns. I fell for the power of persuasion, and the thrill that came from pulling levers that could convince someone to take a desired action. My high school mentor instilled in me that not everyone is going to like everything you do, and that’s OK.
To be clear (looking at you, Mom), I do not make ads. But I ensure those ads, those moments, those experiences are purchased to appear in front of the right audience, in their optimal headspace, for the most advantageous price. Through the years, I am most proud of my behind-the-scenes “the devil is in the details” storyline. The acceptance of first-to-market deal terms. The “yes” that came after countless rounds and straight-up perseverance. Persuading clients to connect authentically with certain audiences outside the month of February. Or September/October. Or Lunar New Year.