Upon reports that Kodak may file for bankruptcy if it can't sell off its patents, we decided to look back at some of the brighter moments in the marketer's life with these memorable advertising turns. Feel free to share any of your missing favorites in the comments section below.
Turn AroundA true classic. In this two-minute spot from 1960--who knew they ran so long back then?--a daughter grows up over the years in a series of Kodak moments, set to a sentimental tune sung by--we're not sure. Conflicting sources have cited Ed Ames, Harry Belafonte and Paul Arnold as the track's crooner.
Flash CubeOnly with the newest Kodak Instamatic Camera can you capture your most psychedelic experiences. At least that's how it seems in this '60s spot promoting the Flash Cube!
True ColorsStained glass, and a cover of Cyndi Lauper's "True Colors" were all it took in this emotional ad from the '80s.
Sharing With DadWhat Kodak did best. Even in the age of hyper-connectivity, the brand continued to create its Kodak moments in this social sharing campaign out of Partners & Napier.
Michael LandonCelebrity spokespeople were part of Kodak's ad legacy. Little House on the Prairie father figure Michael Landon appeared in several of the brand's spots.
VideotapeCountdown to the future. Kodak introduces its entry into the videotape market.
Winds of ChangeKodak takes the piss out of itself in this 2006 corporate video out of Partners & Napier, which introduced CEO Antonio Perez's speech at the All Things Digital Conference. Here, a bombastic spokesman spews on about Kodak's digital evolution and how it will take's the brand's trademark "schmaltz" to unprecedented levels.
EmotionalPictures say everything in this 2005 spot directed by Joe Pytka. The spot was one in a series, part of a multimedia campaign from Ogilvy & Mather New York centered on the idea of an infinite gallery containing all the pictures in the world.
AMC's Mad Men: Kodak Carousel PitchOK, so not an ad for Kodak, but the brand's slide carousel inspired this memorable pitch from Don Draper in an episode of AMC's Mad Men.