Be Like Mike (Vick)

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Nike "The Michael Vick Experience"
Wieden + Kennedy's latest commercial for Nike gives viewers a taste of what it's like to be Atlanta Falcons quarterback Michael Vick -- and it's pretty rough. Directed by Ulf Johansson -- with special effects provided by Sea Level -- the spot features a harrowing amusement park ride called "The Michael Vick Experience," where thrill-seekers are strapped in and forced to scramble for a touchdown against a real NFL defense. If you make it through that, the spot drives viewers to, which is currently hosting an interactive game where you can call plays as the star QB.
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