Miller Puts Taste on Trial

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Miller Lite 'Taste Expert'
Miller Lite 'Taste Expert'
In a new Miller Lite campaign from Crispin Porter + Bogusky and director Martin Granger, the struggle for light beer supremacy finds Bud Light and Miller Lite going head to head in the courtroom. Miller's lawyer, an everyman wearing jeans and a blazer, claims that Miller Lite still tastes better than Bud, despite a (publicly-refuted) "product change." Naturally, Bud's lawyers--old men in suits--object. However, the comic moments come from a less-than-objective judge, some enthusiastic spectators and an expert celebrity witness, thanks to some inspired casting.
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