Modernista! Names President

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Former Bozell exec C. Clift Jones has joined Boston boutique Modernista! in the newly created position of president, the agency announced yesterday. Lance Jensen and Gary Koepke -- the shop's co-founders and creative directors -- will take on the titles of CEO and chairman, respectively.

"We're known as a creative shop and we wanted to shore up the business end," Koepke says. "We wanted Clift to come in and help us with exisiting clients and future clients and make the ship run a little smoother. It takes a lot of heat off us. It gets Lance and [director of client services] Mike Densmore and I back on track in actually doing the advertising."

Jones, a Boston native, worked at Hill, Holliday before joining Bozell.

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