Monica Lewinsky's anti-bullying PSA “The Epidemic” and Old Spice’s humorous campaign about male friendship were top honorees at the AICP Show: The Art & Technique of the Commercial this year. The winners of the show, held by the Association of Independent Commercial Producers, were presented Thursday night at a special virtual premiere.
The Monica Lewinsky spot, created by BBDO New York and directed by Cole Webley of Sanctuary, scooped the award for Advertising Excellence/Single Commercial. The film illustrates the damaging effects of cyber-bullying on a teenage girl by presenting it as a virulent epidemic (a theme that turned to be strangely prescient of 2020). It was also honored in the categories of Performance, Concept and Public Service Announcement. Monica Lewinsky was also second in the rankings of most honored clients, behind Apple, which won in five categories.