Mother Celebrates Kids for The Children's Place

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The Children's Place "Photo Shoot"
In a new campaign for kids' retailer The Children's Place, Mother/N.Y. invites us to "Celebrate the World of Kid," by showing us a fashion world in which children rule. In a commercial directed by Hungry Man's Sebastian Reed, we see a photo shoot completely manned by pint-sized divas and auteurs. Best line? "You're a grilled cheese sandwich and you're melting," really does sound like something a 10-year-old photographer might say.

The spot is part of a campaign that includes outdoor advertising featuring kids making silly faces, plus an online contest that invites kids to send in their own funny facades.

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