Nike Debuts "Speed Chain" Cinema Spot

Published on .

Nike: There's more fast out there.
On Friday, Wieden + Kennedy debuted a new Nike cinema spot that's slated to be shown before summer blockbusters like Terminator 3, Bad Boys II and Legally Blonde 2 on 10,000 movie screens in the U.S. And, as you might expect, it's something of a blockbuster itself. Directed by Anonymous Content's David Fincher, the spot -- which is titled "Speed Chain" -- presents a relay of increasing orders of speed. At first, we see a snake slithering from the water and across the salt flats, followed by a greyhound, a man, a horse, a motorcycle and a bullet train. And that's not all. As the tagline says, after the train has disappeared into a tunnel, "There's more fast out there."

Next up for Fincher is a spot for U.K. telecom Xelibri, the client behind the Silver Lion-winning "Face of the Future" spot from London agency Mother and directing team Traktor.

Most Popular
In this article: