NYT Campaign Tops ATHENA Awards

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For the second time in as many years, a campaign for the New York Times took the Grand Prize at the Newspaper Association of America's ATHENA Awards, which were presented last Wednesday at The One Club for Art and Copy in New York. The winning campaign, from Lowe/New York, features full-page images with words of copy listing various news topics the images suggest. An ad that shows the back of a playing card, for example, carries the copy, "Gaming. Addictions. Revenue. Magic." The tagline for the campaign urges readers to "Look Deeper."

Creatively, the effort is the successor to last year's winner, the "Make Sense of Our Times" campaign from Bozell/New York. Like the previous campaign, "Look Deeper" was created by a Bozell team that included former executive creative director Tony Granger and CD/art director Jan Jacobs, prior to the merger of Bozell and Lowe earlier this year. Other credits for this year's winning campaign go to copywriter Amber Logan, art director Molly Sheahan and producer Jodi Danow.

In other awards, the show's first Grand Prize in the new Retail Division went to Kirshenbaum Bond & Partners for a Target campaign titled "Small Space." The effort -- which ran in newspaper sections usually associated with brands like Saks and Cartier -- features artful black and white photographs of cheap-yet-stylish Target items. In the general advertising category, Gold awards were presented to Crispin Porter + Bogusky for work for MINI; to Fallon/New York for Timberland; to GSD&M for an effort for the Ad Council; and to McKinney + Silver in Raleigh, N.C. for two pieces for client Bikram Yoga. In the retail division, Golds were awarded to The Richards Group, Dallas, for work for Central Market and to Crispin Porter + Bogusky for ads for the 5th Avenue Stamp Gallery. To see all this year's ATHENA winners visit www.athenawards.com.

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