Peter Nicholson Named Chief Creative Officer at JWT, New York

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Peter Nicholson
Peter Nicholson

Five years after Peter Nicholson joined JWT, New York as an executive creative director, and three years after he left to head to Deutsch and then Redscout, he's returning to the office—by far the biggest of the WPP-owned network's 200 hubs across 90 countries—to serve as its chief creative officer.

The 42-year-old Mr. Nicholson, who most recently served as CCO at MDC Partners' Redscout, fills a spot left vacant earlier this year by Ty Montague.

Ironically, Mr. Montague was the one responsible for hiring Mr. Nicholson at JWT in 2005 after he built his portfolio at shops like Goodby Silverstein & Partners and Publicis. Mr. Nicholson stayed at JWT until 2007, partnering with creative Jeremy Postaer on work for clients like Cadbury, Diageo and Rolex. More recently, he spent a couple years as the top creative at Deutsch's New York office until its merger with Lowe, and in April of this year he was named CCO at Redscout.

The year-end inking of a contract with Mr. Nicholson concludes a search that JWT's Global CEO Bob Jeffrey and North American CEO David Eastman have been conducting for the better part of a year, under no small amount of pressure from clients, to replace Mr. Montague. Mr. Montague and former JWT senior exec Rosemarie Ryan left behind their duties overseeing JWT's U.S. region to launch their own venture, dubbed Co.

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