Play, Share, Pass

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PSP 'Pass'
PSP 'Pass'
Gamers get off the couch and show some athleticism in a new PSP spot from TBWA/Chiat/Day/San Francisco in which the portable gaming and media device is passed from player to player like a ball. Directed by Believe Media's Vogel.Villar-Rios, the spot shows a skater, break dancer, baller, biker, DJ and token chick enjoy the PSP when it drops out of the sky and into their hands. After playing for a few seconds, each gives the PSP a toss into the wind, until it ends up back at its source—the scruffy everykid, naturally.
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