Public Domain Links with Czar

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Xbox: Gold Lion winner and Grand Prix contender.
New York production company Public Domain has taken over U.S. representation duties for Amsterdam-based production house Czar. Steve Shore, founder of Public Domain -- the company that rose from the ashes of Shelter Films two years ago, following the demise of parent company Paradise Music & Entertainment -- will serve as managing director of Czar's U.S. wing, known as Czar.US.

Czar -- which also has offices in Amsterdam, Brussels and Berlin -- boasts a roster that includes 1996 Cannes Grand Prix-winner Rogier van der Ploeg and the rising team of Joe Vanhoutteghem and Koen Mortier, who have individual careers but collaborate on especially out-there projects under the name Lionel Goldstein. The duo's spot "Ear Tennis" for Xbox and BBH/London earned a Gold Lion this year in Cannes and was on the very short list -- along with Honda "Cog" and Ikea "Lamp" -- when it came time to pick the Grand Prix.

Shore says he thinks increased demand for visual stylists, particularly Europeans, makes it the perfect time for Czar's roster to make a splash in the U.S. "The grand slam right now is if you can do humor in a real and intelligent way that's also beautiful," he says. "The world's just going that way a little bit, and I think these guys are well-positioned to take advantage of that."

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