Ready, Set, Slingshot

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Powerade "Change Venue"
"Sport is what you make it," according to a new Powerade campaign from Wieden + Kennedy/Portland directed by Biscuit's Noam Murro. Showing three ridiculous but athletic competitions-- a human slingshot aimed at football goalposts, a Big Wheels drag race and an endurance test of hand-standing treadmill "runners" in a boxing ring-- the spots make all look like legitimate sport with fans, customized gear, functionally appropriate (if obviously adopted) venue and naturally, the blue sport drink. (MS)
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