Director Ringan Ledwidge has joined the roster of Smuggler for representation in the U.S. The multi-awarded director's body of work includes Levi's "Dangerous Liaisons," one of the most awarded ads of 2008, Lynx "Getting Dressed,"and spots for Adidas, VW, Fox Nascar and the BBC."Firstly Jerry and the Epoch guys have been great and I'd like to say a big thanks to them," says Ledwidge of his former U.S. home. "The move to Smuggler is one born out of friendship, mutual admiration and the love of piss taking. [EPs] Brian [Carmody] and Patrick [Milling Smith], well, lets be honest, they're a couple of tools. Smart, funny, tools."
Milling Smith, however, has kinder things to say about the director. "We are of course incredibly excited," he says. "Ringan is a wonderful guy who is at the very top of his game. There is a charm and craft to everything he does that makes it timeless. We are very fortunate to have the opportunity to work with him and see him as a perfect fit for Smuggler."
Currently, Ledwidge is delivering on a U.K. job for Virgin Media. His recent efforts include spots for Stella Artois, Vodafone, Orange and Hovis--the latter an anniversary spot that pays homage to Ridley Scott's famous ad from 1973.
Ledwidge began his career in graphic design and photography but quickly rose to prominence as a director at London-based Harry Nash, eventually going on to form his own company Small Family Business with his producer Sally Humphries. In 2005, he joined forces with director Danny Kleinman to open Rattling Stick, where he remains for European representation.