Rock Fight Hooks Up with Rose, Hackney, Barber

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Rock Fight -- the year-old L.A. production company founded by Directors Bureau alums Melissa White and Ned Brown -- has announced it is joining creative forces with its (until now) silent partner, London production house Rose, Hackney, Barber. Launched last year by partners White and Brown with some backing from RHB, Rock Fight represents Spanish director Pep Bosch -- a multiple Lion winner who shot his first U.S. campaigns for Orbit gum and the Great Indoors via Rock Fight -- and the London-based directing team Blue Source. The team of Rob Leggatt and Leigh Marling directed an acclaimed video for "Days Go By" by Dirty Vegas -- a track later used in Deutsch's "Wake Up And Drive" campaign for Mitsubishi. The pair also recently wrapped their first spot project, the "Where's The Cheese At" campaign for Pizza Hut out of Wieden & Kennedy/Portland.

Rock Fight's new agreement with RHB means the yearling shop will now represent Daniel Barber, Graham Rose, Joe Roman and Sam Arthur in the U.S.

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