Samsung Makes the World Your Living Room

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Samsung 'Living Room'
Samsung 'Living Room'
With video on mobile phones, anywhere can feel like your living room, according to Samsung's latest from HSI director Gerard De Thame and Cheil Communications of Ridgefield, New Jersey. The spot, which was in heavy rotation over the holiday weekend, shows young media consumers in a state of horizontal relaxation in locations that range from a pile of newspapers or an elevator to a highway median and breakdown lane. The soundtrack is the audio of each on-demand program, closing with the tag, "It's not that hard to imagine."
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