Washington Dept. of Health: Smoking in the rain.
Sedgwick Rd., the Seattle agency that won the Washington Department of Health Tobacco Prevention and Control Program account last August, today unveiled a pair of spots encouraging smokers to quit. The spots, directed by Smuggler's Neil Harris, tell people that "There are betters ways to quit," by showing ways that aren't so good. In one spot, a woman rigs all here packs with mousetraps. In a second, a man outfits himself with a mobile sprinkler system that douses him, and everyone around him, when he tries to light up. Additional credits to CD Steve Johnston, copywriter Forrest Healy and art director Zach Hitner.