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Cocciolo led Goodby's recent work for AT&T Wireless.
In addition to Gerry Graf's imminent appointment to the post of executive creative director at TBWA/Chiat/Day/New York -- still unofficial at press time -- there's been a flurry of creative director moves this week. For starters, Goodby, Silverstein & Partners associate partner and creative director Harry Cocciolo is headed to San Francisco agency Odiorne, Wilde, Narraway & Partners as partner and creative director. Cocciolo has worked at Goodby for most of the last ten years, except for a stint at Leagas Delaney/San Francisco. He returned to Goodby in 2002 to work on the AT&T Wireless and Discover card accounts.

Meanwhile, former Deutsch/New York group creative director Tony Fisher has returned to the agency as a senior VP-group creative director to work on the Bank of America account. Fisher, who was a GCD at Deutsch from 1997 through 2001, most recently worked out of his own shop, Tony Fisher Advertising.

And finally, Lisa Diller -- formerly senior partner and group creative director on the IBM account at OgilvyOne -- has joined Hill, Holliday/New York as senior VP-group creative director, where she will handle the shop's regional advertising for Verizon Wireless.

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