One Show Design 2007

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Design has been a part of the One Show since 2001, but the One Club held its first ever One Show Design Awards ceremony on July 12, at New York's Chelsea Art Museum. The decision to spin off design honors reflects the increasing number of entries received from around the world as well as the growing emphasis on good design in the consumer marketplace, One Club CEO Mary Warlick explains. "Package design is often a consumer's first experience of a product," she notes. "By giving design its own special night, we're sending an unmistakable message — good design is good for business." In addition, as One Club board member Joe Duffy of Duffy Design, the evening's first presenter, pointed out, the winners were pretty much split evenly between ad agencies and design firms, demonstrating the increasing synergy between advertising and design in virtually all areas of marketing communications. This is exemplified by Apple Computer, the show's big winner, collecting six Pencils, including Gold for its iPod Nano packaging. Seen here are some other Gold winners: a Pearl Jam poster from Seattle's Ames Bros; Taxi/Toronto's corporate identity campaign for the Canadian Film Centre; Cost Vineyard package design from Portland's Sandstrom Design — the wine labels feature newspaper clippings that mention the client; and POP for ECSA Female Recruiting Co. from Saatchi & Saatchi/Dubai. The show also featured a retrospective exhibition of the past six years of One Show Design, which will remain open to the public through July 21.
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