Silburn Named Fallon ECD

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British copywriter and creative director Paul Silburn, currently deputy creative director at TBWA/London, has been named executive creative director of Fallon/North America, the agency announced today. Silburn, who will relocate to Minneapolis early next year, replaces former ECD David Lubars, who now holds the top creative job at BBDO.

Silburn -- whose resume includes stints at Bartle Bogle Hegarty, Lowe Howard-Spink, and Leith London -- is perhaps best known for writing the John West Salmon commercial "Bear" at Leo Burnett/London. The commercial became a worldwide internet sensation and earned a Gold Lion in Cannes.

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