Spike and Mike Together Again

Published on .

Nike "Storytime"
Spike Lee retells the legend of Michael Jordan in a commercial that breaks this weekend for Nike's Brand Jordan from Wieden + Kennedy/N.Y. The Lee-directed spot shows the director relating the life of Michael Jordan, fairy-tale-style, as he reads aloud from a large, mystical book.

The commercial ends with a question -- "Will you be the one?" -- while three more spots feature kids addressing Michael Jordan directly, explaining why they will be the ones who replace him.

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