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Silver's take on FedEx.
Here's a quick inventory of Super Bowl XXXVIII: one very close game, a vicious dog, two malicious monkeys, an alien co-worker, a couple of bears, an ambitious donkey and a hot FCC investigation into the events leading up to the televised near-nakedness of one Janet Jackson. Not a bad day. Jeff Goodby stepped behind the lens for the first time in years to shoot the "Born a Donkey" commercial for Budweiser. "I didn't think the field was very good," he deadpans. "So it was the right year to do it." Former Cliff Freeman CD Eric Silver added his own offbeat sense of humor to a new ad for FedEx. Pepsi and Apple got together, and Mitsubishi challenged Toyota to a madcap road test.

For complete coverage of yesterday's ads, subscribers can click here for the spots, and here to read reviews by the editors of AdCritic and Creativity.

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