Supermodel Crawford Joins Pytka Roast

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Crawford/Pytka 2002
Next Tuesday's roast of Joe Pytka at Gotham Hall in New York gets a much-needed glamour injection with the news -- just in -- that former Pepsi gal Cindy Crawford has agreed to toss a few barbs at the legendary director. Pytka directed Crawford in her famous appearance for Pepsi in 1991 -- in which two boys are dumbstruck as the supermodel gulps down a can of soda -- a spot that helped her crossover from modeling to mainstream fame. The pair reunited last year to reprise the famous spot for BBDO/New York, this time for Diet Pepsi.

Proceeds from the roast will benefit the VCU Adcenter. Other roasters include Phil Dusenberry, Ted Sann, Michael Patti, Cheryl Berman, Jim Ferguson, Steve Hayden and chess champion Garry Kasparov, who has appeared in Pytka-directed spots for Pepsi and AltaVista.

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