The study found that costs increased in most stages of the production process in 2001. The average director's fee for a :30 rose 10% to $23,000. Editing costs rose seven percent to $45,000, while average talent costs rose 14 percent to $16,000. On the other hand, the average production company mark-up fell one point to 25 percent, even as production houses' net costs rose four percent to $228,000.
The annual survey includes data from 20 agency offices and branches. This year, the sample included 1,725 national commercials, 1,189 of which were 30-second spots.