A round-up of what's online and on our minds

Published on .

  • Those who haven't seen the documentary on the stalwart UK festival Glastonbury might finally get to experience it live thanks to a contest promoted by Orange. Until June 15th, music lovers will have the chance to procure tickets via an online site which entails site visitors picking a random spot where a bull named Derek attached with a GPS tracking device will appear at 3pm London time. Roll your cursor to examine the virtual field, and if you choose correctly, you'll be entered into a drawing to snap the tix up...though we wonder what the bull gets out of it.
  • Sprite somehow found the correlation between the art of kitesurfing and the power of its Sprite Zero beverage thanks to a cleverly scripted "amateur" video that shows how said extreme sport can go terribly awry. With the slogan of "Friends. They Come and They Go," Sprite found an odd way to promote its product while teaching us a new way to fly.
  • Arc Worldwide throws its hat into the advergaming ring with a health-conscious promo for McDonald's and the box office-devouring Shrek the Third. Aimed at youngsters, the site provides the opportunity to create an activity log (including arts, exercise and more) and rack up "eMergy" points based on your physical and creative routines. While it doesn't have the immediate potency of Supersize Me, the Shrek site has good intentions nonetheless.
  • Quirky toy line Friends with You just launched its revamped website this week, featuring updated animation, bios, TV executions, a gallery of work, an online store and even some new musical scores that promise to provide a magical mystery tour all its own.
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