Tilford takes creative helm at DraftFCB Chicago

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Interpublic Group of Cos.' DraftFCB named Todd Tilford chief creative officer for its Chicago office, replacing Rob Sherlock, who has moved into an international role within the agency.

Mr. Tilford most recently served as executive creative director at WPP's Grey, New York, where he worked on DirecTV, the National Football League and Ketel One, among other accounts. He previously ran his own creative consultancy, working for agencies such as MDC's CP&B and Core, St. Louis. Prior to that, the was at Omnicom Group's BBDO, New York.

"We are extremely fortunate to welcome Todd to our leadership team," DraftFCB Chicago President Michael Fassnacht said in a statement. "His arrival marks a significant next step in our commitment to offering an exceptional creative product that drives results for our clients."

DraftFCB in the last year has seen significant change in its executive ranks. Mark Modesto, former North American president, along with two other top executives departed last August. In the wake of the three departures, Mr. Fassnacht was named president. Karen Sauder, former managing director of the Chicago office, left the agency in January for Google. Mr. Sherlock in March announced he would transition into an international role but would oversee Chicago while the agency searches for a new creative chief.

Mr. Tilford's hire comes as the Chicago office is in the final stages of SC Johnson's massive agency review, which launched in late December. The global account is estimated at nearly $1 billion in global ad spending. The pitch is incredibly important for Draft, as loss of the account would deliver a heavy blow to the agency globally. DraftFCB has worked with SCJ for nearly 50 years, long before the merger of FCB and Draft. Around the world, many of its offices work on the account and it is the primary creative agency for the Wisconsin-based, privately-held company.

DraftFCB is up against WPP's Ogilvy & Mather and Omnicom Group's BBDO for the lead creative business, and the review is expected to wrap up in a matter of weeks.

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