UNIQLOCK's Time Comes at the Tokyo Interactive Ad Awards

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Results from the sixth annual Tokyo Interactive Ad Awards results have been released, with the "UNIQLOCK" project from agencies Projector and Paragraph and design company Monster Films taking home Grand Prix as well as Gold in Best Interactive, Best Campaign Site and Best Integrated.

In a statement on the awards website, festival chairman Koutarou Sugiyama of Dentsu said the judges were unanimous in awarding "UNIQLOCK" the Grand Prix out of 478 total entries. (Read a Q&A with Projector CD Koichiro Tanaka on the shaping of the UNIQLOCK.)

Other winners included Sony's "REC YOU" project and Nike iD's "If You Were a Boy," both taking home Best Campaign and Best Integrated Gold, created by GT Inc., the former and produced by NON-GRID.

Boutique agency Projector was awarded Best Creative and IMG SRC / NON-GRID took home Best Interactive Production. Several interesting banner winners include Honda's Viewpoint effort by Dentsu, which won Gold in the Best Floating Banner category. It tilts the view of a web page from a birds-eye view to a first person, mouse-navigable experience. Two PSA-style banners won Gold in Best Online Banner, "Rescue" and the United Nations Worldwide Food Plan's "Clock." Another notable banner is "Fuzziness", for eyedrop company Lion from Hakuhodo.

Gold in Best Mobile Campaign went to Hairceda's "Ask Dylan" cell-to-web entertainment effort. "Ask Dylan" is basically a modification of the Subservient Chicken concept accessed via voice commands over a mobile, promoting a hair growth product. Handily, they've made an English case study and explanatory video available.

View a complete list of winners and finalists at the Tokyo Interactive Ad Awards site.
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