In a campaign that breaks today, Universal Orlando theme park comes out strongly in favor of vacations. A mock-PSA, created by L.A. agency David and Goliath and directed by HSI's Kevin Samuels, shows a corporate bigwig earnestly thanking Americans for working too hard. He cites the fact that 26 percent of Americans don't take any vacation at all and ends with the admonition: "Remember. Your time is our money." The spot ends without mentioning Universal. Instead, it urges viewers to "take back" their vacation and directs them to www.iwantmyvacation.com
, a faux advocacy site -- based, in large part, on genuine statistics -- aimed at stamping out the U.S. epidemic of "vacation deficiency."