Vaseline Keeps the Moisture In

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Vaseline "Water Glasses"
"Every day, our dry skin loses a pint of water," according to a new spot for Vaseline Total Moisture from J. Walter Thompson/N.Y. The point is vividly illustrated, via direction by Josh Miller of Little Minx/RSA, by a montage of people leaving behind glasses of water everywhere they go. This is clearly unacceptable, which is why Vaseline promises to help "keep that moisture in."
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